The one-minute guide that will make you an expert!
Brand? Logo? Isn’t brand a logo and vice-versa? Are you wondering how chiechanbarcelona created her logo or how she is building her own brand?
The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.”goo.gl/CMTjUu
In few words, AMA definition tells us that a brand is not a logo, and we can say that a logo is not a product, right? If a logo is not a brand nor is a product, then what the hell is it? Why do we need a logo in the first place? Is a logo useful for a for-profit organization or it is equally important for non-profits and even individuals? Why is a logo so important?
According to Kris Decker in 99designs goo.gl/yBMkMD there are 5 very good reasons:
1) Reveals your identity
2) Invites new customers to get to know you
3) Distinguishes you from the competition
4) Facilitates brand loyalty
5) Can be everywhere
If you are interested to learn more about the importance of logos I share here a short article by Bubba “25 Posts on Why a Good Logo is Essential to Your Business” goo.gl/TLz4iG
Amazingly, some logos are so iconic that you need no extra information to recognize whom they represent, and what they represent. Think about the Rolling Stones…yes you’ve got it! Do you know the story of their logo? Check this link goo.gl/sPEjgR
Do you have a favorite logo? Do you remember one in particular?
Let me challenge you! Let’s play a little game! Next, I have listed 10 very well known brands, which you will surely know. How many logos do you remember out of these 10?
“Logos are graphical symbols or icons used by public enterprises, organizations or individuals to aid public recognition of their business or venture. Logos represent company brands and identities and logos on products enable instant customer recognition of the company/brand.” (MBASkool) check their link goo.gl/Z2YrXH to learn more about logo and their importance for organizations, companies and individuals.
Check how Uniliver logo reflects the group identity and values goo.gl/uAhET2
Peter Shadbolt in BBC News wrote an interesting article on the importance of having a great logo for a company, with some very good examples and insights. He noticed, for example, that “instant recognition is the holy grail for a business” and that companies are ready to spend millions for a good logo, as in the case of ” UK oil group BP, which back in 2000 spent £136m introducing its current sunflower design.” goo.gl/MqrS9r
chiechanbarcelona’s logo is simple, however, if you look at it in detail, you will discover a person, a soul, a distinctive identity. The logo is made up of a red circle. Inside the circle, in the lower left, you can see a section with a white drawing of a head with a cute ponytail. The red circle on a white background reminds us the Japanese flag while the ponytail is by far, the most distinctive feature of our beloved artist! Simple, clear, versatile, timeless, don’t you agree?
Since you are an expert by now, do you know what makes a logo effective?
Gabriel Shaoolian in the Huffington Post goo.gl/JpfHc5 provides some clues. He shares 5 tips:
1) Focus on simplicity
2) Think About Where The Logo Will Be Used
3) Update The Design Over Time
4) Think About A ‘Timeless’ Design
5) The Right Process
Red is the color of the Japanese flag and represents much more! Have you ever asked yourself why companies’ chose one or another color in their logos or promotional material? Did you know that red represents Passion, Love, Anger, Hunger, Health, Excitement and Life? And that white is about Pure, Peaceful, Spiritual, Clean and Goodwill? Check this interesting link to learn more about the importance of color for a designer goo.gl/e5Bo2
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